Microsoft Bing and Other Top Stories from SES New York 2010 Day 3

The top story on Day 3 of SES New York 2010 was the morning keynote by Yusuf Mehdi, Senior Vice President of the Online Audience Business for Bing. Check out the story by Sharon Pian Chan in the Seattle Times entitled, “Microsoft adds Foursquare to Bing Maps.”

Or read Paul McDougall’s story in InformationWeek entitled, “Microsoft Builds A Better Bing.”

Or read Paul Thurrott’s story in Windows IT Pro entitled, “Spring Cleaning: Major Bing Update on the Way.”

Or read Frank Reed’s story in Marketing Pilgrim entitled, “Bing’s Features for Someday in the Future.”

Byron Gordon of SEO-PR interviewed Mike Grehan, Global VP Content for Incisive Media, about the morning keynote at SES New York 2010 and also got a preview of SES Toronto 2010, which is coming up June 9-11. Watch what Grehan had to say.

Mike Grehan of Incisive Media on SES New York 2010 and SES Toronto

One of the other top stories at SES New York 2010 was the announcement by SEMPO of its sixth annual its State of Search Engine Marketing Report. Based on a global online survey of nearly 1,500 client-side marketers and agency respondents conducted by Econsultancy, the report estimates that the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010. You can read more details in Nathania Johnson story on Search Engine Watch entitled, “SEMPO Survey: Paid Search Spend to Rise 22% in 2010.”

I interviewed Sara Holoubek, outgoing president of SEMPO, at SES New York 2010. She shared the big number and other findings — under embargo until this afternoon. (I should disclose that SEMPO is a client of my agency.)

SEMPO state of search engine marketing survey sees double digit growth in 2010

Another one of the top stories from Day 3 was Search, PR and the Social Butterfly from SES NY 2010. It was written by Avi Wilensky of Promediacorp for Search Engine Roundtable.

Another top story was The Business Value of Social Media from SES NY 2010. It was written by Barry Schwartz of RustyBrick for Search Engine Roundtable.

Finally, Tim Parry of Multichannel Merchant wrote another one of the top stories. It was entitled, “Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime.”