About.com Pageviews Down After Panda Update Say New York Times Co.
Google’s Panda update has affected New York Times Co. owned About.com, the company confirmed during its Q1 2011 earnings conference call.
“Design changes in cost-per-click advertisements served by Google had a negative effect on click through rates in the quarter, and we expect that to be the case through the second quarter as well,” said Janet Robinson, president and CEO. “About also experienced a moderately negative impact on page views from the algorithm changes Google implemented in the quarter.”
Forbes estimates that About.com accounts for 14 percent of the New York Times Co.’s stock value.
This confirms a Searchmetrics report that About.com was a search visibility loser when Google’s Panda update initially hit the U.S and the UK.
By contrast, some Hitwise Experian Data sent to Search Engine Watch earlier this week compared downstream traffic from Google from Jan. 8 to April 23 for various sites and showed that About.com had actually increased by 30 percent.
We’ll have to investigate further.
Most Popular
Google advanced search: Six powerful tips for better SEO
Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.
Four strategies to maintain your social media activity during a crisis
Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media activity.
Guide: How to use podcasting in your content marketing campaign
Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more!
The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.