Yelp Optimization: How to Claim & Optimize Your Business Listing

With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews.

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Date published
May 10, 2013 Categories

yelp-review-meYelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage.

With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.

If your page is optimized correctly, you should start seeing reviews and clicks without having to do much managing to start. Here’s how to get started with Yelp and how to optimize your business listing.

Claiming a Yelp Listing

Let’s first go through the process of claiming a Yelp listing and filling out your basic business information. Below is an example of a fake business I created and the steps I took to make it happen:

Step #1: Visit the Yelp for Business Owners page and click “claim my business.”

Step #2: You will then be taken to a page that asks you to find your business. There are three different scenarios that can occur:

Step #3 (Optional): If you have to add your business to Yelp, you will be taken to a screen where you can fill in all of your information. You will only need to do this if your business does now show up on the similar businesses screen in step #2. Yelp will ask you what type of business you’re trying to add (education, professional services, restaurants, active life, etc.), your email address, the address of your business, your business hours, and your web address. You will then click “add” and be sent a confirmation email. Once your email is confirmed, the Yelp team will look at your submission and get back to you before you can begin optimizing and making changes to your account.

Optimizing Your Yelp Listing

After you’ve claimed your Yelp listing, it’s time to optimize that listing by filling in all of the information possible, uploading photos, and utilizing social benefits and the analytics available.

Here are a few ways you can get started optimizing your business listing on Yelp:

Fill Out All Information

This is the first and most important thing a company needs to do when trying to make the most of their Yelp listing. Below is a screenshot of one of my favorite coffee houses, Vinaka Café. You will see that there is quite a bit of information you can include, and they’ve done it all:

You can edit your business information by clicking the “Edit Business Info” link on the bottom left hand corner. What’s interesting about this is the fact that anyone can click this link and try to change the information on your listing. Everything has to go through Yelp moderators, however, so you will be notified if something seems off.

Add Photos

Consumers love photos. No matter what business or what platform, the more high quality photos the more interesting your page is going to be. According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos.

Here’s how you can add photos:

Respond to Reviews

Yelp is all about reviews (more on this below). Make sure if you’re the owner to continually respond to reviews.

You don’t need to respond to every review, but occasionally add in your two-cents or respond to a negative customer. Here’s how to make this happen:

Utilize Keywords

Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You want to utilize keywords in your business listing, and try to earn backlinks wherever you can either through guest posting, press releases, or better yet, naturally.

Extra: Yelp also offers social features for users to help them find their friends on Yelp and see what they have been reviewing and what they recommend in any given area. This is more of a feature for users than businesses, but it’s good to know it exists in case your business ever wants to check out what people are saying about businesses in the area (your competition maybe?). You can check out these social features by clicking “Find Friends” at the top of a Yelp page. If you don’t already have an account, it will prompt you to add in information and confirm your email address. You’ll be set to go in less than two minutes.

How to Encourage More Reviews on Yelp

Having a larger number of reviews shows that your business is more established. It can be tough to get those first few, but there are a few things you can do to help get the ball rolling:

The best thing you can do is encourage engagement instead of blatantly asking for reviews. This will help keep things fair and unbiased, and you will be surprised at just how many people want to review your company on their own.

So what about negative reviews?

If you see something that is completely untrue, take the time to respond to that person and let everyone know what you did to make sure that particular problem won’t happen again. After all, a Yelp review with no negative reviews and a perfect 5 star score will look worse to Yelp users than the business with a few negative reviews.

Reviews will only be removed if they violate Yelp’s terms of service or content guidelines – or if the reviewer remove it. Certain reviews may also be filtered (these won’t affect the overall rating of your business), something that Yelp has been criticized on in the past.

All you can do is continue to take steps to encourage positive and constructive reviews – most of them should appear on your page.

Overview of Yelp Optimization

So a quick overview of Yelp optimization:

Are you a company with a strong presence on Yelp? How do you make sure that your listing is fully optimized? Let us know your story and your thoughts in the comments below.

Image Credit: optimum7.com

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