IndustryRussia’s Mail.Ru Drops Google Search, Launches Own Search Engine

Russia's Mail.Ru Drops Google Search, Launches Own Search Engine

There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine.

mail-ru-logoThere is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine, The Next Web reported.

Rumors abounded last year that the company planned to cancel their Google contract in favor of their own search engine they’ve been reportedly developing for several years. It is believed they recently began serving about 40 percent of Mail.Ru’s search results, while using Google for the remaining 60 percent.

This is definitely a loss for Google since Mail.Ru reaches approximately 86 percent of Russian Internet users every month, although currently it serves only 9 percent of all Russian search queries. Russia also has another search engine, Yandex, which is currently Russia’s biggest search engine.

There are also rumors that Mail.Ru plans to expand to more countries, under their My.com domain, to make inroads in international search markets.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y