Events7 Reasons You Should Go to ClickZ Live New York 2014
7 Reasons You Should Go to ClickZ Live New York 2014
The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City.
The time has almost come, but it’s not to too late; if you’re still undecided on whether you’ll go to the ClickZ Live New York conference later this month, or you just want a guide to (almost) everything the conference has to offer, keep reading. I’m about to highlight seven reasons you don’t want to miss the show.
1. It’s the First-Ever Event as ClickZ Live!
For years, SES Conference & Expo brought the search marketing industry insight and resources from top brands and innovative minds. But the industry evolved to care more about topics than just SEO and PPC. And over time, SES’s content evolved, too.
With the rebrand of SES to ClickZ Live, the folks at Incisive Media made it official: their conference events would cover the gamut of marketing online, and the content would reflect the specific challenges marketers face at that time. And they’d do this through themed events. Here’s what I mean (from the ClickZ Live website):
With 6 key themes across dedicated tracks and reflecting the current industry buzz, there is no better way to hone your digital marketing skills. Every ClickZ Live event will have a particular focus that will be highlighted in each agenda.
New York, the world epicenter for advertising, will emphasize the very latest trends taking the marketing and advertising industry by storm. At ClickZ Live New York you’ll discover the latest tools, tips, and tactics in PAID, OWNED, EARNED, INTEGRATED MEDIA, BUSINESS INTELLIGENCE and EMAIL to streamline your marketing campaigns in 2014.
2. Awesome Content
With six tracks to choose from, the event’s content tackles digital marketing strategy from all angles. Check out some of the agenda highlights:
The “Business Intelligence” track:
Portrait of a modern marketer: Aligning creativity and analytics
Plus, ClickZ Live hosts two interesting keynotes with Randi Zuckerberg, founder and CEO of Zuckerberg Media, and Andy Beal, CEO of Trackur.com and co-author of, “Radically Transparent: Monitoring and Managing Reputations Online.”
3. You Can Collaborate with Speakers to Solve Your Marketing Challenges
Site clinics provide one-on-one time with speakers and other digital marketing experts. Get your website reviewed and gain invaluable insight. Site clinics cover areas of:
“Meet the experts” roundtables are just like what they sound: round tables where you gather to discuss anything your heart desires with the speakers at ClickZ Live. With an array of topic-specific tables to pull up a seat at, this unique opportunity allows you to learn and trade ideas with practitioners in all areas. Pro tip: Come with your burning questions.
In addition to roundtable discussions, here’s another cool way to get insider knowledge: learn with Google. The “Learn with Google Classroom” in the exhibit area hosts eight sessions over two days covering tips and techniques from expert Googlers on search, local, mobile, display, analytics and more.
Create your own unique schedule while at ClickZ Live with a mix of speaker sessions, one-on-one chats with experts and group discussions with your peers. Go nuts!
4. Let’s Not Forget About the Parties
After you’ve taken care of some serious business, there’s always time for this:
When you go to an event like ClickZ Live, networking can be one of the most valuable aspects. Check out all the cool events the show is throwing together, like:
Meet & greet
Agency happy hour
And the one with the cleverest name: The “conference wrap-up & wine down” event.
Before you go, check out this post by Mel Carson on how to get the most out of your time at ClickZ Live this year through networking.
5. You Can Still Do a Lot of Cool Things for Free
Check out what you can do even if you don’t have a fancy-level pass for the conference. The Networking+ pass (free in advance and $25 on-site) gets you:
Access to the “Learn with Google” sessions (plus you’ll be entered to win a Nexus 7 tablet!)
If you live on the East Coast especially, it’s kind of a no-brainer to travel to NYC and take advantage of this part of the event, even if you don’t spring for the conference sessions.
6. You Can Get In-Depth Training
There’s no reason you can’t just head to ClickZ Live for the training workshops. Intensive half-day sessions on everything from email marketing, content strategy, agile marketing, paid media and more get you up-to-speed on the channels of your choice.
These workshops provide an intimate setting that ensures the instructor is accessible for informal one-on-one or small group discussions. Get insight into the latest developments in digital marketing, so you can stay on top of your game.
7. It’s New York City!
Do you ever really need an excuse to experience NYC? If you think you do, let me refresh your memory:
Keyword difficulty is one of the essential metrics when it comes to carrying out keyword research. Explore the methodology behind SEMRush's new keyword difficulty metrics, how it is calculated and what it could do for your business.
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them?
In this study we crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web Vitals Update in June this year. This enables us to provide real performance benchmarks, insights, and data-backed guidance ahead of the algorithm update.
Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. Crowdo.net is a unique link-building service. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic.