Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere.

When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. According to the data, 80 percent used the website to share.


SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time.


The most-shared mainstream media included content from Forbes, The New York Times and The Wall Street Journal, to name a few.


Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land.


When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image:


Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top three spots.


The most-mentioned Top 50 on Twitter differed slightly. Those results in the following image:


This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies.

Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter.

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