MobileHow Top Restaurants Serve Up and Stack Up in Mobile SEO

How Top Restaurants Serve Up and Stack Up in Mobile SEO

The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report.

The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.

The “mobile experience scorecard” consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few.

This time around, TSA created an SEO ranking scorecard, too, which looked at the following:

  • Missing Title tags
  • Missing Meta Description tags
  • Large page size warnings, indicating source code more than 250K
  • Click depth warnings, signaling a site buried pages more than three clicks away from the home page

seo-ranking-scorecard-tsa

The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of:

  • Texas Roadhouse
  • Denny’s
  • Eat24

mobile-seo-scorecard

Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014.

Overall, TSA said the SEO ranking scorecard data shows a “continued inconsistency between reformatted mobile experiences and proper implementation.”

The report reiterated that “while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of this nature.”

geeral-seo-findings-tsa

In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how websites in this sector can improve their overall mobile experience. You can access the full report here.  

Resources

21 Steps To Email Deliverability Success

whitepaper | Digital Marketing 21 Steps To Email Deliverability Success

7d
Email, The Weapon Against Identity Fraud

whitepaper | Digital Marketing Email, The Weapon Against Identity Fraud

2w
21 Ways to Grow Email Lists

whitepaper | Digital Marketing 21 Ways to Grow Email Lists

3w
The Essential Guide to Backlink Building for SEO

whitepaper | Digital Marketing The Essential Guide to Backlink Building for SEO

4w