IndustryBing Hits 20 Percent U.S. Search Share in March comScore Rankings

Bing Hits 20 Percent U.S. Search Share in March comScore Rankings

Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.

While Google fell infinitesimally in comScore’s monthly search rankings, Microsoft sites continued 2015’s rise.

Google fell in the rankings from a 64.5 percent share of the search market in February to 64.4 percent in March. Microsoft’s Bing, however, jumped from 19.8 percent to 20.1 after January numbers had Microsoft rising from 19.7. The boost seems to come from both Google and Yahoo, which was down 0.1 percent from 12.8 to 12.7. Yahoo’s U.S. search market share had seen a rise in January to 13 percent – the highest it had seen in years – boosted by its default search deal with Mozilla. However, it has been in decline ever since.

Ask Network and AOL.com continued their stagnation, at 1.8 percent and 1.1 percent, respectively.

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