Mobile Surpasses Desktop in Search Queries
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years.
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years.
As of last year, mobile has overtaken desktop for local search query volume, according to recent research from BIA/Kelsey.
The market research firm found that 66.5 million local search queries were made via mobile devices to desktop’s 65.6. By the end of this year, those numbers will be significantly more disparate: desktop will decline to 64.6 million, while mobile will swell 23 percent to 81.8 million.
That trend will continue over the next five years, with local desktop searches predicted to decrease by about 500,000 each year. Mobile’s growth will be much more rapid, jumping to 13 billion queries by next year alone. By 2019, BIA/Kelsey anticipates an annual 62.3 billion local desktop searches versus 141.9 billion for mobile.
As mobile search increases, mobile search spend is following suit, albeit less dramatically. In 2014, desktop accounted for $14.30 billion of U.S. search ad spending, while mobile made up $8.72 of the total. By the end of this year, the numbers will be much closer together: $12.82 billion for desktop and $12.85 for mobile, according to March research from eMarketer.
eMarketer predicts that in two more years, desktop will be $9.12 billion of the ad spend share and mobile will be more than double that, with $21.73 billion. Getting more specific on ad spend, BIA/Kelsey estimated last month that mobile would increase 56 percent to make up $6.7 billion of local ad spend. That’s 37 percent of the total; by 2019, mobile is expected to nearly triple to $18.2 billion.
More about:
Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. Crowdo.net is a unique link-building service. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic. Download Now
Every business owner is raving about Digital Marketing. Download Now
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s… Download Now
LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings.
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu highlights seven ways SEO is valuable.
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.