Differences between B2B and B2C link building tactics
Link building and the art of creating a great link profile can immensely help your business meet its end goals. Different tactics for B2B and B2C listed.
Link building and the art of creating a great link profile can immensely help your business meet its end goals. Different tactics for B2B and B2C listed.
Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score.
Based on the kind of business that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The practice of link building and the art of creating a great link profile can immensely help your business meet its end goals. Again, this end goal is going to differ from business to business, whether it is a B2B business or a B2C business.
Over the surface, we all know that building links helps in building relationships. These relationships are an important pursuit for the growth of any kind of business. Regardless of the fact of you being a B2B business or a B2C business, strong links will always help you earn a referral, which will stabilize or increase the traffic to your website; hence, more leads and more sales. Lastly, when you take care of your link building activities seriously, either as a B2B business or a B2C business, you help promote your brand.
Now that we have briefly discussed the relevance of link building for B2B business as well as a B2C business, it is time to ponder over the next obvious question: What is the difference between B2B and B2C link building tactics? Or is there is a wide difference between the tactics followed for the two? Can tactics for the two be interchangeably used? We will know as we move ahead in this blog post. However, before we jump into the meat of the blog post, here is a brief explanation about B2B business and B2C business.
Here is the major difference between the two modes of business operation:
B2B business stands for business-to-business. Under this kind of business, the transactions are being done between two businesses, that is, the sale of products and services between two or more businesses.
B2C stands for business-to-consumer that is when a business is dealing directly with end-consumers to sell its products or services.
Understanding this key difference is important because as we mentioned earlier, based on the kind of business and your target customer, your SEO measures, as well as your link building techniques, will differ. So, now let’s talk about the key differences between B2B and B2C link building tactics.
We all know that no business can thrive solely on the act of randomly asking other entities for backlinks. Based on their audience and the likes/dislikes of their respective audiences, these B2B and B2C businesses will have to pick up relevant tactics and trade them with relevant sites so that they can eventually create a very strong link profile.
So, let’s talk about the different approaches between the two.
B2C link building is for the purpose of garnering everybody’s attention. This link building activity is done for the audience which is active on multiple social media channels. This audience has a lot of content to consume and as a result of this super tough competition among B2C marketers, garnering all the attention for the brand is the primary purpose.
In a B2C company, to be actually able to leverage the content on your website through a strategic yet personalized link building campaign is all the deal. The overall aim is to drive backlinks and increase rankings as the main goal. Since there is so much content to give out and so many resources to exchange links with, B2C links tend to grow at a faster rate.
To be honest, there are a lot more B2B and B2C Link Building tactics that are widely used by marketers from around the world. However, in this blog post, our approach was to help you figure out the core idea behind the reason as to why there is a difference between B2B and B2C link building tactics and strategies. Also, the ones mentioned above are permissible by Google Algo and they won’t end up getting your website penalized. By this point in the article, we hope that you have managed to grasp the differences between B2B and B2C link building tactics and strategies.
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