Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may confuse users.
Bing’s free listing panel is now showing more ads. As we’ve covered, Bing continues testing various changes across its SERP, and today I noticed the free listing panel displaying a higher number of ads than before.
Here is a screenshot of this.
Showing more ads within the free listing panel feels a bit unusual. While this could benefit advertisers running ads there, it might also confuse users who see a mix of ads and organic listings, making it harder to know exactly where to click.
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test or a display bug.
Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel more like clickable links.
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