Bing tests italic URL font style in search results again

Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks today.

Bing

Bing is testing an italic font style for URLs in both organic search results and sponsored ads. I remember Bing testing a similar stylized font about a year ago but hadn’t seen it since. Today, Bing appears to be testing this italic URL style again.

I checked Bing four to five times today, and most of the time, it showed this new italic font style. It seems like Bing is pushing this more aggressively today.

Here is a screenshot of this.

Using a distinct font style like this could help draw users’ attention to the URL within search results.

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