Bing tests new format highlighting top ad and organic results

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for a keyword.

Bing

Bing appears to be testing a new format that gives added visibility to both ads and organic results. In this test, Bing shows website logos below the search bar the first logo representing the top-ranking ad, followed by two more logos representing the websites ranking in the first and second organic positions for that same keyword.

Previously, we saw Bing doing something similar using only organic results. Now, it looks like Bing is picking one logo from the ad and two from the organic results, combining them together.

Here is a screenshot of this behavior.

Bing tests new format highlighting top ad and organic results

Bing tests new format highlighting top ad and organic results

Bing tests new format highlighting top ad and organic results Bing tests new format highlighting top ad and organic results

This is a feature I personally like, since it gives added visibility to both organic and ad results at once, within a single, compact format.

Want SEW higher in your Google results?Add as a preferred source

More in SEO News

View more
PPC

Google tests grey box design in Shopping ads

Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to be missing the 'Shop now' button

PPC

OpenAI tests new visual ad format in ChatGPT

OpenAI is testing a new visual ad format that appears during ChatGPT's image generation process, alongside expanded ad measurement tools and brand safety partnerships with DoubleVerify and IAS.

Start the conversation by posting the first comment

Join the conversation

Posting publicly · your email is never shown