Bing is testing a 'Read more' button for organic results, following a similar feature Google rolled out globally this year.
Bing is now testing a “Read more” text button for organic results within its SERP. We saw Google test something similar this year, which has since rolled out globally. It now looks like Bing is testing a similar approach with its own search results.
Here is a screenshot.
Testing buttons like this for organic results gives users an extra, direct way to click through to a website. It’s a solid addition for organic listings, giving users more than one entry point into the page.
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