Google AI Mode now showing more ads

Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.

Google

Google AI Mode is now showing more ads than usual when searching for ecommerce queries. Previously, AI Mode would show organic product results within its answer, with ads appearing separately at the bottom. Today, when searching for headphones, we noticed that the products shown within the context were entirely ads not a single organic product appeared.

Here is a screenshot and a video of this.

AI Mode now showing more ads in product results AI Mode now showing more ads in product results

Showing more ads within these results could reduce visibility for organic traffic, which isn’t great news for websites that rely purely on SEO rather than advertising. As an SEO myself, I’m not a fan of this shift.

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