Google is testing a new “More” blue label within free listings. Normally, free listings display “& more” text when multiple retailers stock the same item this new label is more prominent and visually different.
Brodie Clark spotted this new blue label and shared it on X. We were later able to replicate it as well.
Here is the screenshot.
Brodie wrote on the SERP timeline: “Google is testing out a prominent ‘More >’ blue label within product grids to highlight when additional retailers are advertising a product. Normally, free listings will display with the ‘& more’ text when multiple retailers stock an item, which is less visible than this experiment.”
There’s also another interesting change worth noting. Normally, clicking the product carousel opens a free listing panel showing additional stores, prices, and more details. But when we tested this today, clicking the carousel instead redirected us directly to a retailer’s website, rather than opening the free listing panel.
Here’s a screenshot of this behavior.
This is new for us. Previously, when users clicked on a carousel appearing in the SERP, they were redirected to a free listing panel showing more stores. If this new test goes live, the stores that would normally show up in that free listing panel could lose out on traffic. Also worth noting: even carousels without the ‘More’ label are redirecting straight to a website instead of opening the free listing panel.
Updated: Google is testing this on mobile as well.
Updated: Clicking on the carousel redirects to the website, but if the user clicks the ‘More’ button, it will redirect to the free listing panel.
Image Credit: picryl
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