In a time when big department stores like Macy’s are shutting down locations to the tune of 15%, why are brands like Casper, Target, and Warby Parker opening even more locations? It could be that some retailers simply have a better understanding of who their customers are and exactly what they want from their in-store experiences.
It’s more important than ever to understand consumers shopping behaviors when in-store shopping is still just as essential as online shopping.
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