Reciprocal links in SEO: when linking back becomes a problem
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange you should avoid.
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SEO News
Google’s bot crackdown is messing with your SEO reports
Sistrix confirms slower data collection, while Nozzle reports a sharp reduction in the Google results it…
Digital MarketingGoogle Ads lets brands use retailer audiences, but traffic stays on the retailer’s site
Participating retailers and marketplaces can share first-party audience segments with brands for eligible Google Ads campaigns,…
Digital MarketingGoogle Merchant Center puts product reviews on the API menu
Google’s updated Merchant Center documentation now explicitly supports uploading and managing product reviews through the Merchant…
Digital Marketing
Google wants adult products labeled, not left to its imagination
Merchants selling adult-oriented products should flag them in Merchant Center or structured data. Google says normal…
Digital MarketingGoogle Trends for product research: I almost mistook a spike for real demand
Google Trends flagged Amazon Pokémon TCG as a breakout. I checked four timeframes, switched to Shopping…
AI SearchGoogle is turning local Knowledge Panels into AI Overviews
Google is testing AI Overviews inside local business panels, giving its AI a bigger role in…
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SEO News
GA4’s Singapore bot problem is back, and some of it now looks almost human
Publishers and site owners are reporting another wave of suspicious traffic from Singapore, with Google Analytics…
SEO NewsBing tests showing favicons in Shopping ad results
Bing is testing favicons within Shopping ad results, following a similar change recently seen on Google…
SEOGoogle AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a…
PPC
Google tests another new loading animation for sponsored results
Google is testing another loading animation for sponsored results, this time mirroring the loading style used…
SEO NewsGoogle Free Listings now shows Visit site button in product grid
Google Free Listings is now showing a clickable 'Visit site' button alongside price and website name…
SEO NewsWikipedia plans to test Google Preferred Sources as search traffic falls
Wikipedia wants to find out whether asking Google visitors to mark it as a Preferred Source…