A Reuters article: Apple Edges Google as Top Brand, reports that Apple is now the “most influential global brand” in a survey just released by Brandchannel. Google is now at number two on the Global list and North American lists. The complete results are posted here.
From Brandchannel:
Largely based on functional attributes, which offer clarity in a complex field, Google is by no means invincible. It faces competition on many fronts including Yahoos Overture search engine and other solutions like Vivisimos Clusty, and MSN Desktop Search, all of which hope to build a better mousetrap.
Most Influential Brands
GLOBAL
1. Apple
2. Google**
3. Ikea
4. Starbucks
5. Al Jazeera
** A move down from the 2003 rankings
North America
1. Apple
2. Google*
3. Target
4. Starbucks
5. Pixar
* A move up from the 2003 rankings