What's New at Snap.com
Michael Liedtke’s AP story: Snap.com Plans to Combat ‘Click Fraud’, offers a look at what Bill Gross and Snap.com are up to these days including news that the company has just secured more than $10 million in venture capital funding.
Quick takes from the article:
+ “We feel there is so much more innovation that can take place in search,” Gross said Monday. “It’s hard to say that little Snap will ever beat Google, but I think we can become a viable alternative.”
+ Gross is among those who believe click fraud is a big problem. He aims to change things with a “cost per action” system that only charges ad commission when a purchase is actually completed. “I believe the commercial side of search will evolve toward cost-per-action in the next five to 10 years,” Gross said.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now