IndustryMicrosoft Acquires DeepMetrix To Enhance adCenter Metrics

Microsoft Acquires DeepMetrix To Enhance adCenter Metrics

ThreadWatch release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to “deliver new Web analytics applications in future releases of Microsoft adCenter.” Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same.

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