Today’s search podcast covers Google getting dayparting of ads; Google saying
no to low-quality affiliate sites; eBay and Yahoo get chummy; Ask’s aerial maps and more!
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Below are links to items discussed:
- New
Google AdWords Dayparting & Ad Scheduling Coming
At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google
AdWords team discussed their new ad scheduling features that will be released
in a few weeks. The new features will allow advertisers to schedule the ads to
show on weekends or weekdays only, or on other set days the advertiser
specifies. Dayparting is also included allowing advertisers to schedule their
ads during specific hours, such as to run late at night or at lunchtime only.
Also unusual is the fact that Google AdWords preannounced the new features
launch…. - Google
Rankings Depend On Data Center, Geographic Location & Personalization
Aaron Wall has a nice write up on the different ways one searcher can see one
set up results, compared to a different search seeing a different set up
results, all for the same search query. Aaron explains that three primary
things may determine the results sets you see for any particular query. They
include the search engine data center you hit, the location of your computer
and if you have personalization preference turned on…. - Google
Updates Webmaster Quality Guidelines To Include Affiliates
Google added some lines to the What are Google’s quality guidelines? At the
top, there is one slight change to the wording, nothing material. But Google
added two points to the bottom. They added a bullet to the “Quality guidelines
– specific guidelines and a paragraph at the bottom of the page….
Duplicate Content Detection Tool
I reported this morning about a new tool that checks your site to see how much
duplicate content like content you have throughout your site. As many of you
know, duplicate content is a major issue for many SEOs today. This tool will
hopefully give you the ability to catch any duplicate content issues before
they become a serious issue. The tool is named Site Wide Duplicate Content
Analyzer….- eBay &
Yahoo Partner On Graphical Ads, Other Areas
Everyone is talking about the eBay & Yahoo partnership, where Yahoo will be
eBay’s exclusive provider of graphical ads and Yahoo will promote eBay’s
PayPal to its merchants and publishers. Reports via the Washington Post, The
Street and BusinessWeek.com stress how this poses a threat to Google and
Microsoft. It is important to note that this partnership is primarily to
provide graphical ads and click-to-call ads and on a lesser standpoint to
provide some search ads. The limited search ads are probably because eBay does
not want to detract visitors from the eBay products and auctions, which is
logical…. - Google
Works With Brazil To Shut Down Orkut Communities
The Associated Press reports that Google has finally agreed to pull the plug
on some communities within Orkut, Google’s social networking software. Google
has specifically agreed to shut down any community that violates Orkut’s terms
of service. This includes “any illegal or unauthorized purpose” such as;…
del.icio.us Adds Most Popular Links On Home Page
del.icio.us announced that they have made the del.icio.us popular page more
visible by adding the content of the page, in the form of a “hot list” to the
del.icio.us home page. So, now when you visit http://del.icio.us/ you will see
“the del.icio.us hotlist” featured with hourly updates from the popular page.
SEOs & SEMs will soon report how much of an impact this change will have in
traffic and link bait retrieval, until then, it is hard to know….- “Add To
My Yahoo” Feature Removed From Yahoo SERPs
I reported at the Search Engine Roundtable that Yahoo seems to have removed
the “Add To My Yahoo” button from the search results. In the past, when you
conducted a search at Yahoo and the sites in the results had an RSS feed,
Yahoo would often enable the searcher to click on a “Add To My Yahoo” link,
which would place the RSS subscription directly into the registered user’s My
Yahoo home page. I am not exactly sure when Yahoo removed this feature…. - MSN
Talking Acquisition With Wireless Ad Provider
ThreadWatch links to a Wall Street Journal report that shows MSN is in talks
to buy a wireless ad provider, Third Screen Media. If this acquisition is
successful, Microsoft can immediately, or almost immediately, begin serving up
ads on mobile devices and phones…. - Ask.com
Has Sweet Europe Maps With Aerials
Search Engine Journal reports that Ask.com has some pretty impressive Europe
maps, with aerial imagery. Loren Baker links to three examples including
Charles De Gaulle Airport in Paris, France, Houses of Parliament, London and
even some nice coverage of The Canals of Amsterdam…. - Phil
Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search
Coverage
Search Engine Watch has always had two main audiences: search marketers and
searchers. We want marketers to understand how to reach an audience through
search engines. Equally important, we want that audience — the searchers —
to know how to search better and to be kept informed of great new tools and
features. Having Gary Price on board was a huge help in better serving our
searcher audience, since his background was as a librarian — you know, those
human search engines that have helped people for thousands of years. Our
readers know that Gary left us earlier this year….