When Good Search Bots go Bad
Most people realize the importance of creating a search engine friendly site, but many don’t take the final step of assuring that search engine spiders or bots can fully access the site. Even worse, they fail to block bots from non-public parts of the site, or don’t recognize rogue bots that are crawling a site to steal content or for other nefarious reasons. In today’s SearchDay article, The Taming of the Bots, guest writer Tony Wright has coverage of a recent SES panel where search marketers and representatives from search engines offered tips on managing bots, whether their intent is good or ill.
More about:
In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience. Download Now
In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience. Download Now
In today’s highly competitive environment, accurate and timely data can be the key difference between keeping tabs on, getting ahead of, or being left behind the competition. This eBook gives a detailed insight into how you can perform in-depth market analysis using the Semrush .Trends toolkit. In particular, it explains how the reports and features in Market Explorer and Traffic Analytics can paint an accurate picture of your target market, and allow you to closely analyze the strategies and performance of your competitors. Supported by examples, the eBook provides detailed instruction and insight into: - Researching new markets and niches. - Analyzing your competitors’ marketing strategies. - Uncovering your competitors’ top-performing pages (and what you can learn from them). - Searching for gaps and insights in your rivals’ strategies. Download Now
Keyword difficulty is one of the essential metrics when it comes to carrying out keyword research. Explore the methodology behind SEMRush's new keyword difficulty metrics, how it is calculated and what it could do for your business. Download Now
Looking at how competitors have tackled Google’s algorithm is a good place to start when a business is looking to improve its SEO ranking, but avoiding ‘big money’ words is also crucial
In an age where our whole lives are online, is it possible to build a successful business without exposing your private life?
Uncovering the rationale behind this phenomenon, with examples, and five questions to ask yourself when you sense an SEO myth
Keyword research has been around for decades but few marketers actually realize how it has changed