Amazon’s A9 Becomes, Well, Sort Of Nothing

Amazon’s A9 saw the
loss of its
driving force Udi Manber to Google earlier this year. Now two years after its
launch, A9
itself has lost virtually all of its  many of its distinguishing features,
according to an update from
the company, including:

BlockView? They’ve killed BlockView? It was the best thing A9 had going for
it. Of course, none of these features have helped A9 succeed as a search
service. It’s gone nowhere, as my
A9’s Low
Popularity & Slower Growth
post from earlier this year covers.

Frankly, A9’s always felt like some type of Amazon plaything, a way for
Amazon to say they were in search but also pretend it was all just an
experiment, if it failed to succeed. I think the failure is now apparent, and
Amazon seems to be cutting its losses pretty dramatically.

Microsoft’s Windows Live search engine continues to power searches at Amazon,
as it has since
. Pandia takes a closer look at what’s left  in

Amazon’s A9 search engine redesigned

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