Online PR roundtable finds identifying online influencers is key
E-consultancy has just posted its latest roundtable briefing about Online PR and it tackles the tough challenge of identifying online influencers. One of the key points of the briefing is: “There is an important difference between popularity and influence online. There is a tendency for people to over-value popularity and under-value influence.”
The roundtable briefing also reconfirms something that was said during the “SEO Through Blogs & Feeds” session at SES San Jose: “It’s very difficult to listen to every conversation which is going on about you online.”
The e-consultancy briefing also looks at measurement of online PR benefits and success. It says, “To a certain extent, the value of online PR can be understood in terms of how search engine rankings are improved.” But, it adds, “A lot of online PR is measured in terms of how many people you have reached or how much traffic you have driven to your website.”
Finally, the September 2007 briefing also contains this news nugget: “Online PR budgets are typically coming from e-commerce rather than from PR.” While this is based on market trends in the UK, I’ve seen similar trends on this side of the pond.
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s… Download Now
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns?
You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.
Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.