The subprime debacle and poor economic growth has not impacted the online marketing of real estate at least as far as online condos sales seem to indicate, according to newcondosonline.com’s profit reports.
The effectiveness of online marketing – specifically search marketing – seems to be showing this success in many areas. Financial services companies have turned heavily to search marketing and have found much success.
This bodes well for the industry and will no doubt be reflected in the increase in budget spends of Fortune 100 companies next year. With the direct nature of the ad to the search, or the optimization and landing pages, our market can be measured and that ability to see ROI will keep money coming into our space.