The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come with data showing marketers are not so confident in the performance of search.
First up, the projections. Search tops the list of interactive marketing categories for projected ad spend and will continue to do so for the foreseeable future. The following numbers are from Forrester.
The next set of projections are from [x+1]. It shows that the majority of marketers plan to maintain or increase SEM spending this year.
But, as mentioned above, marketers aren’t feeling great about search. The lack of confidence data also comes from [x+1]. Survey participants were asked to rate their expectation of search ad performance on a scale of 1-7, with 7 being the best.
Ouch.
How are you feeling about search ad performance? Share your projections by leaving a comment.
Whitepapers
Related reading
How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO using data science.
Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.