Google to Acquire Display Ad Optimization Startup, Teracent

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.

Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.

The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.

Related reading

The finite era of "actionable insights"
Four initiatives B2Bs must tackle now to win in 2020
Optimizing for position zero: The future of voice search