IndustryGoogle to Acquire Display Ad Optimization Startup, Teracent

Google to Acquire Display Ad Optimization Startup, Teracent

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.

Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.

The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.

Resources

Improving SEO & Developer Relationships

whitepaper | Development Improving SEO & Developer Relationships

2m
How to Do Online Competitor Analysis

whitepaper | Analytics How to Do Online Competitor Analysis

2m
SEO for Website Redesign and Migration

SEO SEO for Website Redesign and Migration

9m
Ever-Changing GoalPosts - SEO Challenges and How to Overcome Them

Analytics Ever-Changing GoalPosts - SEO Challenges and How to Overcome Them

9m