VideoOrabrush YouTube Case Study: Screw Viral Videos
Orabrush YouTube Case Study: Screw Viral Videos
Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience.
At SES Chicago 2011, I’m moderating the Screw Viral Videos session. The speakers will be Austin Craig, the Orabrush Spokesman, and Jeffrey Harmon, the Chief Marketing Officer of Orabrush. And they’ve got some marketing success stories that you’ll want to hear.
Now, some parts and early versions of the Orabrush YouTube case study have been presented before.
But there’s even more to this Orabrush YouTube case study than the parts and early versions mentioned above. And at SES Chicago 2011, Craig and Harmon will take a deep dive into how Orabrush’s “Reverse Marketing Model” has accumulated more than 39 million views on YouTube through small victories and a sustainable strategy.
What is the company’s Reverse Marketing Model?
“To my knowledge, there have been few, if any, products to go from no sales, online or offline, to full nationwide distribution by using YouTube videos in just two years,” said Jeff Davis, CEO of Orabrush in a recent press release. “Online video is the core of our Reverse Marketing Model. The unconventional approach we’ve taken creates high levels of awareness with consumers online, fosters demand for the product in stores and forms retail partnerships to meet consumers’ need for convenience. What Orabrush has accomplished was impossible just a few years ago. The technology simply didn’t exist.”
So, what are some of the new parts or latest versions of the Orabrush YouTube case study haven’t been presented before?
In order to encourage viewers to become subscribers of Cure Bad Breath, the official YouTube Channel of Orabrush, the company created “Diary of a Dirty Tongue.” New videos of Morgan the Orabrush tongue are uploaded every Tuesday.
In today’s highly competitive environment, accurate and timely data can be the key difference between keeping tabs on, getting ahead of, or being left behind the competition. This eBook gives a detailed insight into how you can perform in-depth market analysis using the Semrush .Trends toolkit. In particular, it explains how the reports and features in Market Explorer and Traffic Analytics can paint an accurate picture of your target market, and allow you to closely analyze the strategies and performance of your competitors.
Supported by examples, the eBook provides detailed instruction and insight into:
- Researching new markets and niches.
- Analyzing your competitors’ marketing strategies.
- Uncovering your competitors’ top-performing pages (and what you can learn from them).
- Searching for gaps and insights in your rivals’ strategies.
Keyword difficulty is one of the essential metrics when it comes to carrying out keyword research. Explore the methodology behind SEMRush's new keyword difficulty metrics, how it is calculated and what it could do for your business.
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them?
In this study we crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web Vitals Update in June this year. This enables us to provide real performance benchmarks, insights, and data-backed guidance ahead of the algorithm update.
Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. Crowdo.net is a unique link-building service. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic.