LocalLocal Search via Non-PC Devices Quadrupled in 2012 [Study]

Local Search via Non-PC Devices Quadrupled in 2012 [Study]

Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.

If last week’s data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.

According to the report, local search via non-PC devices more than quadrupled in 2012:

share-of-web-traffic-of-non-pc-devices

In addition, 48 percent of U.S. mobile users accessed local content in December 2012 (up from 42 percent in December 2011).

Of the smartphone users studied, more than 60 percent (approximately 77 million) relied on apps for local content online. This number is up 22 percent since December 2011:

browser-app-users-visiting-local-content

As for mobile’s share of overall web traffic? Findings show traffic from non-PC devices more than doubled in 2012 to 15 percent:

trended-share-of-web-traffic

And it’s not just smartphone users that are shaking things up. The rapid adoption of tablets over smartphones is staggering.

While it took about 10 years for smartphone ownership to reach 40 million, tablet ownership crossed the threshold in just two years:

device-owners

So how is your business preparing for this captive mobile audience?

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