Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results. The last thing brands that have built successful local SEO programs should do is rest on their laurels while competitors catch up. Instead, they should consider further defining tactics and strategies.
Before further strategies are engaged, brands should ensure they’ve effectively covered all the basic blocking and tackling for local SEO. After ensuring a solid foundation is in place, it’s time to explore additional opportunities and enhance the program to further improve results. Brands ready to do so should consider these four tactics.
1. Google+ Verification & Optimization
Merge a location’s Google+ Business with its Google+ Local page.
This process enables the most comprehensive ongoing optimization to be performed for the location, while maximizing social visibility through one critically important Google listing.
2. Promote Your Google+ Page
Google provides some very simple steps to promote your Google+ Page.
One example would be to connect your Google+ page to your AdWords campaign, which enables the advertiser and the Google+ page to share +1’s.
Any +1’s on a company’s ads will count on its Google+ page and vice versa… simple! Businesses should explore this and other ways to promote their Google+ Local Pages.
3. Yelp Optimization
Yelp is an important reviews platform that is referenced by Apple Maps when users search for local businesses.
A location’s Yelp business listing can be claimed and managed.
A business enhanced listing enables a business to update its info including photos, calls to action, videos and listing updates.
Despite Yelp’s influence, many businesses ignore the opportunity to proactively manage their listings.
4. Video Production & Optimization
<img class=”right” title=”Geotagged Sonus Video” src=”https://www.searchenginewatch.com/wp-content/uploads/sites/25/cnt-import/sew/IMG/740/281740/geotagged-sonus-video.jpg” alt=”Geotagged Sonus Video” borde