ad copy
Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won't spend time reading your ad copy specifics, regardless of how fascinating it might be.
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days.
Understanding the Customer Makes Mobile Search Meaningful #SESAtlanta
Understanding the growing mobile PPC market is about understanding the ways in which consumers use mobile, and targeting users with the right message at the right time.
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
