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WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We've partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals were revealed.
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
8 Ways Content Marketing and SEO Can Work Together
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
Fallout From Panda Update Already Starting to Show
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of its effects.
Matt Cutts: Google Won’t Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?
Google is About to Penalize Spanish, Italian Link Networks
Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.
Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse
Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts.
SEO Salvage Operation: Saving Websites Hurt by Google Updates
Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site’s health.
How to Create Ethical Linkbait from Public Information
There are limitless opportunities to create things for your Web site from public information that people will link to. It's all about finding the opportunity, repackaging it to a specific group, and promoting it.
Link Lovers From Hell
Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.
