data analytics
Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
5 tips to create a data-driven content marketing strategy
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
5 Essential Hybrid Digital Marketing Skills to Develop Now
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
The 7 Must-Have SEO Reports to Meet Today’s Search Optimization Challenges
A look at how to build up your arsenal of search engine optimization data and analytics.
Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
How to Introduce a Politics-Free Prioritization Model for Analytics Reporting
Establishing an effective prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model.
Google Analytics Admin Panel Gets a Redesign
Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.
Using Data to Drive SEO Results
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis.
