data collection
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.
The Pros and Cons of Big Data Democratization
Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most.
9 Ways to Prepare for a Future Without Cookie Tracking
With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers.
Google Privacy Director Alma Whitten Resigns
Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore created by revelations that Google had been collecting private Wi-Fi data via its fleet of Street View cars.
Does Uncensored FCC Street View Report Show Google Lied?
A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households' Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service.
Web Liquid Test Drives 5 Top Social Media Monitoring Tools
Web Liquid’s Social Media Monitoring Tool Buyer’s Guide is more than a laundry list of tools; see what they found during in-depth testing and evaluation of five social monitoring tools from Alterian, Brandwatch, MutualMind, Radian6, and Synthesio.
IAB Promotes Data Transparency Within Interactive Advertising Industry
The Interactive Advertising Bureau (IAB) today announced the release of “Data Usage & Control Primer: Best Practices & Definitions,” a guide pioneered ... read more
Google Buzz Kills Auto-Follow on Privacy Concerns
As it turns out, people don’t like their info being shared automatically. When Google Buzz launched last week, people weren’t thrilled that ... read more
The Cost of Landing Page Optimization
You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
