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6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making without realizing it.
What is HTTP/2 and why should we care?
The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2.
International domain structures and SEO: what works best?
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites.
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.
Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making a new address for Alphabet Inc. - ABC.XYZ.
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social.
Will Google’s Algorithm Give a Boost to the Dot Brand?
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future.
Are You Optimistic About SEO?
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
