Link Builder
5 Most Important Takeaways From the Link Building Survey 2014
A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale.
Sick to Death of Content Marketing
SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here's why you should be proud to be an SEO professional!
The Legacy of Spam
Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings.
The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn more, or just need to brush up (it is hard keeping up, you know) then this book is perfect for you.
Five Questions A Good Link Builder Should Be Able To Answer
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions.
Link for People, Not Search Engines
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.
Broken Link Building for Content Promotion
I love link rot... and so should every marketer tasked with creating and or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content.
BizDev Link Building: 10 Questions with Ken McGaffin
Links are important for SEO, but links can also be turned into business development opportunities - which is why the most fruitful opportunities for business development can be found in sites that already link to you, McGaffin says in this Q&A.
30+ More Tools to Automate Your Link Building
Link building automation tools can help you manage relationships and outreach, enhance link building best practices, and eliminate some of the information ... read more
