online retailer
Google AdWords Conversion Values Add Multiple Currency Support
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies.
Pinterest Bests Facebook on Ecommerce Content Sharing [Study]
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Google+ is growing as a login provider, but it's rarely used for social sharing.
Want Links to Your Website? Be Unique & Expand Your Marketing
It's increasingly difficult getting noticed online - that makes getting links and top rankings even harder. It's important to take a hard look at your site and marketing strategies to determine what can be improved and how your site is different.
How ‘Doing The Math’ Adds Up To Increased Online Revenue
Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action.
Advanced Keyword Modeling: How to Calculate Success on Google & Bing
Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent.
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help you get the most out of your digital advertising campaigns during this competitive but lucrative season.
How to Test International Search Marketing Opportunities at Low Cost
Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories.
Google’s Dominance Of Big & Small Companies
Fortune has a nice write up they named “How Google can make – or break – your company.” Not only does this ... read more
Getting Relisted In The Shopping Search Engines Too Easy?
Thomas Hawk has been following an online retailer named PriceRitePhoto that has been allegedly ripping off its customers. Thomas reports that even ... read more
Banned? Broadband.
Following in bigger brand Budweiser’s path, whose banned Super Bowl ad garnered plenty of online traffic last year, is online retailer Bluefly.com ... read more
