search engine marketing (SEM)
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM campaign.
SEO vs. SEM Timelines: A Medical Analogy
How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
Marketers Talk Hummingbird, ‘(Not Provided)’ & More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword data; and their Google holiday wish list.
Clay Shirky, Author of “Here Comes Everybody”, to Keynote at SES San Jose
Okay, I understand that it’s hard to think beyond the current quarter. But, looking ahead to August could save you up to ... read more
Search for SEM conference and find SES New York 2009
When I conducted a search yesterday on Google for “SEM conference“, the top sponsored listing was for Search Engine Strategies New York. ... read more
Building the business case for going to SES San Jose
It’s that time of year again. Search Engine Strategies San Jose will be held the week of August 18, 2008. And whether ... read more
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.
Bungled Search Engine Optimization – Cleaning Up the Mess
Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference?
