Telmetrics
60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.
49% of Mobile Auto Searchers Buy a Car Within 24 Hours
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research.
