adCenter Finally Changing Spend Budgeting, Possibly More
Many adCenter users have long disliked the need to set both monthly and daily spends for their PPC spends, and now it seems Microsoft has listened and are changing that. The email received today maps out their planned changes though they did not disclose all of the changes.
“To help make managing your campaign budgets easier than ever, we’re planning a series of improvements to the Microsoft Advertising adCenter budget options. We’ll keep you informed as we make these improvements over the next few months, and there are steps you can take today to prepare for them,” the email started.
What will the Daily Budget change mean?
You’ll no longer have to specify both a daily and monthly maximum amount when using the Daily Budget option in adCenter. Instead, you will only need to specify a daily amount, which adCenter will then multiply by the average number of days in a month to calculate your monthly maximum amount.
The Daily Budget change will take effect in two phases to give you time to plan and make adjustments. Starting as early as 11th May, 2011:
Later this summer:
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