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Tips for understanding and designing optimized landing pages
Here we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and PPC campaigns.
New Settings Page Fits the Bill for DuckDuckGo
The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings.
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers?
Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.
Microsoft’s Scroogled Campaign: Dead…Again?
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft corporate president of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
Free Getty Images: What is Getty Giving & Getting in Return?
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.
Facebook to Kill Sponsored Stories
As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well, many Facebook users found them creepy because they turned information about friend's likes into ads.
Yahoo Confirms Its Ads Spread Malware to Users
Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo's advertising service, and were hosted on external sites.
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network.
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up in advertisements for a business that the person had previously endorsed in some way.
