content strategy
Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
Ten ways to pump out a stream of great content without burning out
Producing a constant stream of content can be exhausting without running out of ideas. How do you keep up with all the content you need to produce?
Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
What defines high-quality links in 2019 and how to get them?
Assertive Media's 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?
SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.
Three fundamental factors in the production of link-building content
I've analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing. Here are 7 tips to make sure that your content marketing strategy is still relevant in 2019.
How to align your content strategy with your sales funnel
From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales funnel essential.
10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That's much tougher.
