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Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
The Marketer’s Guide to Social Media at SES New York #SESNY
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing goals.
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your ROI.
Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon
Facebook will soon launch a service that allows marketers to retarget users and bid in real-time based on their recent browsing activity. Facebook Exchange pricing will be based on a CPM basis, with ad spots sold via third-party partners
Crossing the Digital Divide: The Leap From Search to Display – SES San Francisco
Good morning party animals. It’s Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day ... read more
