digital media
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
UbiquiTV: Video Fragmentation is the New Reality
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.
Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft
Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
Global Digital Media Spend Forecast to Grow 18% in 2012
Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect an additional 16 percent increase in spend.
Facebook & Yahoo Strike New Advertising Deal, Settle Patent Squabble
Facebook and Yahoo have settled their patent infringement cases. The companies will cross-license each's respective patents. Also, they have struck a deal which will allow both sides to collaborate on advertising deals and promote content.
Paid Search Spend Down 6.4% in Q4 2011 [Report]
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent.
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.
Yahoo, Microsoft, AOL Confirm Display Ad Deal
Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers.
Carr and Arrington Go ‘All In’ On #VegasTech
The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger at play. Here’s why Vegas is so exciting.
Avoid These 3 Common Mistakes in Digital Media Data Analysis
With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media data to avoid overkill and wasting money and impressions.
