Marketers
An Integrated Marketing Blueprint to Grow Sales & ROI in 2014
The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy.
A New Direction for SEO in 2014: The Secure Search Manifesto
Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.
Acronym Launches ‘Keyword Provided’ Algorithm to Recover ‘(Not Provided)’ Keywords
Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search with "Keyword Provided" - an algorithm that's been tested with a 99 percent accuracy, according to its research.
Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value.
The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics.
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's how to maintain holiday momentum and foster lifetime customers using a mix of social media, remarketing, and email.
Actionable Insights You Can Find in Google Analytics Multi-Channel Reports
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports.
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
