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Title Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags.
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."
Xbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone.
Reduce Bounce Rate: 20 Things to Consider
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value.
Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages
"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts.
Google Warns: Don’t Insert Pages Into Users’ Browser History
Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements.
BloomReach Adds 4 New Metrics to Measure Page Quality
BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent.
Extending Your Google Analytics Functionality With the Application Gallery
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.
On-Page Optimization for Multilingual Sites
On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition.
